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brow. By the mid-19th century,
beauty experts began to crop up, further influencing generations
of women in Europe.
As the Edwardian era approached, dramatic changes began to
take place. Beauty products became readily available and women
embraced them with great passion. The attitude and the products
helped in creating elegance and style for the groomed and
arched eyebrows. From here on out, fashion photography, moving
pictures, wartime, and the growing independence of women
dramatically influenced the shape and style of the brow.
Cultural trends and tradition also influenced the power of
the brow. It has been untouched, arched, shaved, tweezed,
thinned, trimmed, covered over, dyed, plucked, painted, penciled,
pierced, falsified, tattooed, and adorned in just about every
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imaginable. And there is
still room to experiment!
However, nothing has grown as rapidly as eyebrow shaping in
India and other parts of the East. Referred to as threading,
it is a much less painful and more precise than tweezing or
waxing. Pioneered in the West by Ziba Beauty as the Art of
Threading®, it is today’s preferred method for eyebrow
shaping. Threading is not just a service, it is an art form.
It’s mesmerizing to watch as much as experiencing the
end result. Ziba teaches this art form to technicians who
are specially trained to practice it. On observing threading,
it has a tai chi-like quality about it. The master threader
is at one with the cotton thread and the person recxlining
in the chair. The threader designs the brows with calm and
precision. Others believe the gentle swaying of the threaders’
neck re- |
sembles that of a kathakali dance. The
process technically involves the gentle twisting of hair by
the cotton thread, lifting the hair from the follicle located
at the root, allowing for the perfectly arched eyebrow.
Yet that’s not all. At Ziba, The Art of Threading®
goes further. Before the technician begins the service, they
consult with the guest, analyze the facial structure, the
current state of the brows, and then discuss any specifics
the guest is looking to achieve. From there, this ancient
form of art comes alive, taking on an energy, precision and
beauty that has taken thousands of years to shape.
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