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Simple Precise Defined

"Our Simple Skincare, Precise Body Art and Defined Cosmetics are brilliant collections of must-have products for your daily beauty routine"

-Sumita Batra CEO


Nature has always held the key to beautiful skin.  Our inspiration for creating Simple Skincare  is rooted in a love and respect for the simple effectiveness of traditional, natural Indian beauty recipes … coupled with a keen appreciation of the power of modern technology to help create healthy, glowing skin.  Our Precise Body Art designs are hand-made with sparkling jewels and beads in India, and purchases support local craftwomen.  Defined Color Cosmetics for the eyes and brows combine the best of pigment and performance.  Each formula is long-wearing and smudge and smear proof for looks that will last all day...and night.

Our Collection