4 Steps to Standout Eyes

4 Steps to Standout Eyes

Eyes are the windows to the soul. With a quick glance, wink, flutter or tear, the eyes can reveal your truest emotions. They are also the surest way to relate to another being. Look directly into another person’s eyes as you speak to them, thank them, request help or share a compliment and you will feel a powerful connection. No matter the color, shape or size, eyes are your most beautiful facial feature, which is why we give ours (and yours) a lot of love.

Follow this four-step daily routine that makes your eyes standout and be as beautiful as the soul inside:

Step 1: Nourish

The skin beneath and on top of the eye from lash to brow is thinner than the rest of the skin on your face so it needs special care. We apply a nourishing cream (or oil) around the eye every morning and night to hydrate and nourish the skin while also reversing the signs of aging (ahem, wrinkles). To do this, put a small amount (a dot really) on your ring finger and work the product into the skin by lightly dabbing at the inner eye and working outward, and then above the lid. Avoid wiping or rubbing as this compromises the skin’s elasticity and can cause dark circles and more wrinkles. Looking for a great eye cream? Try one of these:

Uma Eye Oil
This eye oil is packed with potent botanical extracts that brighten, refresh and de-puff, while leaving little grease (yes, please!). Get it here.

First Aid Beauty Eye Duty Triple Remedy AM Gel Cream
We love this lightweight gel that smooths and hydrates and wears really well under our makeup. This gel gets its power from rich peptides, red algae, and plant extracts. Get it here.

Kate Somerville Goat Milk De-Puffing Eye Balm
As skin health expert to the stars, Kate Somerville knows what the skin needs to shine bright on the red carpet. This balm uses goat’s milk to moisturize dry, damaged skin. It’s easy to use morning and night. Get it here.

Step 2: Shape

If eyes are the windows to the soul, then the brows are the frames to a beautiful painting. Eyebrows have the power to truly transform and balance the face. There are 6 face shapes – square, oval, heart, round, diamond, long – and 4 primary brow types, round, straight, soft angle and sharp angle. Professional brow artists amplify your natural beauty by shaping your brows to frame your eyes and compliment your facial structure (all too often this means growing in brows that have been tortured from years of over-tweezing). We recommend regular brow maintenance and using brow crayons to deepen the color or fill in thin areas. Beautiful brows command attention.

Eye Brow

Step 3: Conceal

Perpetual dark circles and puffiness under the eyes can simply be genetic, but most often they are a signs of stress and exhaustion. You can decrease the appearance of these trouble signs by avoiding caffeine, getting more sleep (avoid sleeping on stomach), and resisting rubbing or itching your eyes. For quick relief, rest for 5-10 minutes with a cool rag, cucumbers, or green tea bags over the eyes. Then, reach for a light concealer to help smooth and brighten the skin. Here are a few we like:

 Nars Radiant Creamy Concealer
 Milk Makeup Flex Concealer
 It Cosmetics Bye Bye Under Eye Corrector

Step 4: Color

Now that you have pampered, prepped, and framed the eyes, it’s time to express your Self. Let your inner artist get creative with your makeup. Go natural, feminine, flirty, or bold. Play with color, shading, and shapes to draw attention to your beautiful eyes – your beautiful soul. A few tips we swear by:

  1. Always use the right brush for your eye makeup. You need a crease brush with a firmer and slightly pointed tip to blend color into the crease, and a fluffy, medium-size shadow brush to apply and blend color on the lid.
  2. Add height to your brow and open the eye by blending a highlighter just below the brow and above the arch. Use Ziba’s Hi-Lite Pearl pencil to naturally and flawlessly lighten and lift.
  3. Dot eyeliner along eyelash line and then connect the dots to help make a straight line or use a liquid liner for a more exact application.
  4. Tap or blow excess shadow off brush before applying to avoid fallout on the face (so annoying!).

We see beauty everywhere with our eyes, now your standout eyes can be part of the beauty others see.


All of our 14 studios, which closed on March 13th, will remain closed until further notice. We are a 33-year-old-run small business, and our Ziba team and community are always the leading factors in our company-wide initiatives.

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