The Story Of Ziba Beauty

The Story Of Ziba Beauty

What is Ziba Beauty? The Story Behind The Business
To answer this, one must first ask: What is beauty? What is that indefinable magnetism illuminating the spirit of each individual and where does that vague sparkle of the human jewel gain its brilliance? 
Why has the exoticism of the Far East (Persia, India and the Orient) held such sway over the Western world for centuries? 
At Ziba Beauty, we know the answers and hold the keys to unlocking the mysteries of the ages…. Read More

Why Far East Traditions Are Gaining Popularity?

Why Far East Traditions Are Gaining Popularity?

The foundation of American traditions is a mixture of customs and cultures from across the world, items picked here and there like a cultural buffet. Just like global food trends, Far East beauty traditions are woven into the very fabric of the average American community. American fashion and beauty magazines often discuss ways to achieve the perfect eyebrow arch. 
Many don’t know the classically shaped brow and the lining of the eyes with eyeliner originated in the Far East…. Read More

#StaySafe webinar with Ziba Beauty CEO, Sumita Batra

This is Sumita Batra, Founder and CEO of Ziba Beauty. We have received many questions on when we’re reopening, how you can help, and even how you can upkeep brows at home. We hosted a webinar to answer all of those questions and more. Please listen to our updates, and we will see you soon!
Full transcript of the webinar will be posted here next week.
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Interview with Sumita Batra founder of Ziba Beauty {Los Angeles Tribune}

Earlier this week, our CEO, Sumita Batra, was interviewed by Los Angeles Tribune to discuss how she temporarily shifted the business from being a touch-base service offering eyebrow threading and waxing services, to providing COVID-19 essentials to her clientele, following closing Ziba Beauty’s 14 studio locations due to the pandemic.
Read the full interview transcript below, as posted on the Los Angeles Tribune.
BY THE TRIBUNE EDITORIAL TEAM ON APRIL 28, 2020
We had the pleasure and privilege of interviewing a very inspiring business owner for the latest edition of the Los Angeles Community Spotlight…. Read More

Trends That Will Redefine The Retail Space Post COVID-19

Trends That Will Redefine The Retail Space Post COVID-19

We got a chance to sit down with the CEO of Ziba Beauty and chat about the future of retail post COVID-19. As an industry leader with decades of experience in Souther California retail, we were curious to see what she thinks the retail landscape will look like after the Coronavirus. Here’s what she had to say.
Hi Sumita, you own and manage 14 retail locations for threading and waxing services in California….what have you done to protect employees and customers from COVID-19?… Read More

Eyebrow Threading vs Waxing: Which Is Better?

Eyebrow Threading vs Waxing: Which Is Better?

What is Eyebrow Threading?
Threading is an ancient form of hair removal that uses a cotton blend thread to remove hair from the follicle. A piece of string is wrapped around a follicle of hair and then twisted until the hair is pulled out to remove the hair…. Read More

How To Completely Reshape Your Eyebrows?

How To Completely Reshape Your Eyebrows?

If you’re on a journey to completely reshape your brows, you’ve probably found that your brows are on a journey of their own. If this is the case, there are a few things you can do at home to ensure that those unruly brows begin to behave in the direction you want them to…. Read More

Things No One Ever Told You About Eyebrow Threading

Things No One Ever Told You About Eyebrow Threading

If you’ve never had your brows shaped by threading, you’re bound to be curious and cautious about what to expect before your first eyebrow threading service. If you’re a threading regular, you probably still wonder about the most common threading best practices…. Read More

Our Top Blog Posts of 2019

Our Top Blog Posts of 2019

Looking for some hot brow content? This year we brought your more brow education than ever before, so we thought we would highlight the top blog posts of the year!… Read More

How to Reduce the Pain of Eyebrow Threading?

How to Reduce the Pain of Eyebrow Threading?

It’s true. Brow threading can cause minimal pain. The good news is that the pain is only temporary and is usually relieved by the time you leave your brow session. Also, the level of pain a person can experience depends on their skin sensitivity, as well as the current state of their skin. Fortunately, there are things you can do before, during, and after your brow session to reduce the pain of eyebrow threading. … Read More

COVID-19 & FAQ

All of our 14 studios, which closed on March 13th, will remain closed until further notice. We are a 33-year-old-run small business, and our Ziba team and community are always the leading factors in our company-wide initiatives.

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