“South Asian women will give up their Starbucks but not their eyebrows,” said Sumita Batra, CEO of Ziba Beauty, a chain of family-run threading salons
“People often ask me, ‘What do you do?’ I tell them I make the world a less hairy place, one eyebrow at a time,” says
What is Ziba Beauty? The Story Behind The Business To answer this, one must first ask: What is beauty? What is that indefinable magnetism illuminating
The foundation of American traditions is a mixture of customs and cultures from across the world, items picked here and there like a cultural buffet.
What is Eyebrow Threading? Threading is an ancient form of hair removal that uses a cotton blend thread to remove hair from the follicle. A
If you’re on a journey to completely reshape your brows, you’ve probably found that your brows are on a journey of their own. If this
If you’ve never had your brows shaped by threading, you’re bound to be curious and cautious about what to expect before your first eyebrow threading
It’s true. Brow threading can cause minimal pain. The good news is that the pain is only temporary and is usually relieved by the time
As with many beauty routines, it’s important to take brow aftercare seriously. Whether you’re new to getting threaded or have been a long-time threader, the
Ziba Beauty Artists are experts at eyebrow shaping, both by threading and through eyebrow waxing. Eyebrow waxing is a popular hair removal method that uses
