The Face Behind The Brand: Sumita Batra, CEO

The Face Behind The Brand: Sumita Batra, CEO

“People often ask me, ‘What do you do?’ I tell them I make the world a less hairy place, one eyebrow at a time,” says Sumita Batra. “It’s not really about money for me, but building something and leaving a legacy behind.” 
Batra is Ziba Beauty’s CEO. For her, Ziba is more than a business. It’s her passion. Ziba Beauty is a family-run business. The chain of threading studios employs a wide range of family and friends…. Read More

The Story Of Ziba Beauty

The Story Of Ziba Beauty

What is Ziba Beauty? The Story Behind The Business
To answer this, one must first ask: What is beauty? What is that indefinable magnetism illuminating the spirit of each individual and where does that vague sparkle of the human jewel gain its brilliance? 
Why has the exoticism of the Far East (Persia, India and the Orient) held such sway over the Western world for centuries? 
At Ziba Beauty, we know the answers and hold the keys to unlocking the mysteries of the ages…. Read More

Why Far East Traditions Are Gaining Popularity?

Why Far East Traditions Are Gaining Popularity?

The foundation of American traditions is a mixture of customs and cultures from across the world, items picked here and there like a cultural buffet. Just like global food trends, Far East beauty traditions are woven into the very fabric of the average American community. American fashion and beauty magazines often discuss ways to achieve the perfect eyebrow arch. 
Many don’t know the classically shaped brow and the lining of the eyes with eyeliner originated in the Far East…. Read More

Eyebrow Threading vs Waxing: Which Is Better?

Eyebrow Threading vs Waxing: Which Is Better?

What is Eyebrow Threading?
Threading is an ancient form of hair removal that uses a cotton blend thread to remove hair from the follicle. A piece of string is wrapped around a follicle of hair and then twisted until the hair is pulled out to remove the hair…. Read More

How To Completely Reshape Your Eyebrows?

How To Completely Reshape Your Eyebrows?

If you’re on a journey to completely reshape your brows, you’ve probably found that your brows are on a journey of their own. If this is the case, there are a few things you can do at home to ensure that those unruly brows begin to behave in the direction you want them to…. Read More

Things No One Ever Told You About Eyebrow Threading

Things No One Ever Told You About Eyebrow Threading

If you’ve never had your brows shaped by threading, you’re bound to be curious and cautious about what to expect before your first eyebrow threading service. If you’re a threading regular, you probably still wonder about the most common threading best practices…. Read More

How to Reduce the Pain of Eyebrow Threading?

How to Reduce the Pain of Eyebrow Threading?

It’s true. Brow threading can cause minimal pain. The good news is that the pain is only temporary and is usually relieved by the time you leave your brow session. Also, the level of pain a person can experience depends on their skin sensitivity, as well as the current state of their skin. Fortunately, there are things you can do before, during, and after your brow session to reduce the pain of eyebrow threading. … Read More

How to Maintain Your Eyebrows After Threading?

How to Maintain Your Eyebrows After Threading?

As with many beauty routines, it’s important to take brow aftercare seriously. Whether you’re new to getting threaded or have been a long-time threader, the care you give your brows can play a major role in the results of your overall threading experience. To achieve the optimal brow results, we recommend you follow these tips to maintain your eyebrows after threading…. Read More

How Does Eyebrow Threading Work? [ A Complete Guide ]

How Does Eyebrow Threading Work? [ A Complete Guide ]

What Is Eyebrow Threading?
Threading is an ancient form of hair removal that uses a cotton blend thread to remove hair from the follicle. The piece of string is wrapped around a follicle of hair and then twisted until the hair is pulled out to remove the hair. In terms of brow threading specifically, this technique allows the artist to best control the thread to achieve precise shaping results. When it comes to shaping brows, threading is the most precise form of hair removal,… Read More

Is Eyebrow Threading Painful?

Is Eyebrow Threading Painful?

Eyebrow threading is an ancient hair removal technique that uses cotton thread to remove unwanted hair to shape your brows. The thread is twisted around the Brow Artist’s fingers and pulled along areas of unwanted hair in order to grab the brow hairs directly from the root of the follicle. This method is completely natural and chemical-free.
So, does it hurt? Yes and no…. Read More

COVID-19 & FAQ

All of our 14 studios, which closed on March 13th, will remain closed until further notice. We are a 33-year-old-run small business, and our Ziba team and community are always the leading factors in our company-wide initiatives.

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