About Ziba Beauty: The Artistry of Empowerment

We shape brows and maintain skin for the perfect natural beauty palette.

THE ZIBA FAMILY

Our Story

At Ziba Beauty, we are more than just a salon chain; we are a vibrant tapestry of cultures, stories, and dreams. For over 35 years, we’ve been at the forefront of brow and body artistry, providing a haven of opportunity for immigrant women and men who, without Ziba, might have remained unseen. Our team is a kaleidoscope of diverse backgrounds, religions, and sexual orientations, united by the ancient and intricate art of threading. We don’t just sculpt brows; we sculpt futures and adorn lives. Ziba Beauty stands as a beacon of empowerment, where hard work and dedication bloom into the American Dream. In every stroke of thread, there is a story of survival, a lesson of empowerment, and a triumph of independence.

Our Vision

Our goal is audacious but clear: to be the undisputed global leader in our art form. To achieve this, we pledge to elevate, educate, and empower not just our clients but every artist whose hands bring beauty into the world. We aim to impact every life we touch profoundly, especially in these times when providing opportunities to the overlooked is more crucial than ever.

Our Expertise

Since our inception in 1988, Ziba Beauty has pioneered the Art of Threading and the Art of Mehndi, sparking global movements that celebrate these timeless beauty traditions. We take pride in being the first to bring these services to the United States—a multi-generational, family-owned business that’s seen as the gold standard by clients and mall developers alike.

Our Commitment

Our artists, mainly immigrant women, are the lifeblood of Ziba Beauty. They are mothers, daughters, and fierce breadwinners, overcoming language barriers and cultural divides to support their families. Through our world-class curriculum and unmatched expertise, we not only serve our clients but also nurture the unique talents of our team.

Ziba Beauty Academy

Dedicated to the mastery of the art we adore, the Ziba Beauty Academy offers unparalleled training in threading and mehndi. Our academy is the embodiment of our commitment to education and empowerment, providing a first-class educational program that’s meticulously crafted to enhance the skills of new and experienced artists alike. To discover more and join our ranks of esteemed beauty professionals, visit our Academy page.

Our Promise

Authenticity, Experience, and Proprietary Products are the pillars upon which Ziba Beauty stands. From being the original purveyors of brow services in the U.S. to developing a growing line of wholesale products, we remain committed to innovation and excellence. Available both online and in-store, our products and services are designed to complement the inherent beauty of our diverse clientele.

Join the Ziba Family

At Ziba Beauty, you’ll find more than a job; you’ll find a community and a purpose. Whether through the delicate dance of threading or the expressive art of mehndi, we invite you to become part of a movement that’s about much more than beauty—it’s about belonging, it’s about empowerment, and it’s about leaving an indelible mark on the world.

ZIBA'S HISTORY

ZIBA BEAUTY BEGINS Est. 1988

1988: Ziba introduces Threading to the U.S.

Kundan Sabarwal, the family matriarch, opens Ziba Beauty in a 400 square foot studio in the “Little India” neighborhood of Artesia, CA. She distributes flyers to announce the Grand Opening.

2000: Ziba Beauty establishes its Headquarters in LA.


2002: Ziba Beauty builds a second Studio.

Sumita, younger of the two Sabarwal sisters and current CEO, persuades Kundan to expand the business. She finds a perfect location bordering the cities of Costa Mesa and Santa Ana. Ziba Beauty South Coast

2005: Ziba Beauty triples in size.

 

Ziba Beauty triples in size, adding four more studios to its portfolio. Ziba now serves clients in Artesia, South Coast Plaza, Rancho Cucomonga, West Side Pavillion, Lawndale and Cerritos.

2007: Ziba Beauty gets a makeover and expands again.

Nearly 20 years and thousands of brows later, Ziba rebrands. Along with the new look, they open five more locations: Stonewood Mall, Long Beach Towne Center, Lakewood Mall, Westfield Topanga and Glendale Galleria.

2008: Launch of The Ziba Beauty Academy and Ziba Cosmetics.

Ziba shares its patented threading methodology with the launch of The Academy; opens the West Covina Studio and announces Ziba Cosmetics: a niche collection of brow and eye products.

2013: Ziba Beauty becomes an international brand.

The Ziba Beauty curriculum gets licensed by Urban Retreat in Harrods London, and the London School of Beauty. The following year, Ziba Cosmetics becomes a bestseller for Birchbox.

2018: Ziba Beauty celebrates 30 years of business.

The Ziba Family celebrates 13 studios and 30 years of business on Sept 9, 2018. Still a family run business, the Ziba Team is 100+ strong and has shaped over 1 million brows and counting.

2021: Your Safety is Our Priority.

At Ziba Beauty,  we've reinvented our business in 2021 and elevated The Art of Threading to a whole new level. Our new locations allows us to provide you with a safe and beautiful environment that hosts a community of beauty professionals, all working under the same roof. 

2023: We celebrate 35 years in The Art of Threading

Ziba Beauty has five studios in operation: Artesia , Daly City , Torrance , Downey and Glendale plus one licensed location in Rancho Cucamonga.