We shape brows and maintain skin for the perfect natural beauty palette.
THE ZIBA FAMILY
Kundan “Kelly” Sabarwal was born into a strong, business-centric family. From her native country of Iran, and later to England to India, she grew up watching her father and brothers develop and grow brands internationally. Passionate about both business and culture, Kundan dreamed about following her father’s footsteps and becoming an entrepreneur one day.
In the mid 70’s Kundan was married with 3 children, 2 girls and a boy, and living in New Delhi. It was then that she converted the garage of the family home into a threading studio and named it Ziba, the Persian word for “beauty.” Over time Kundan noticed her two young daughters, Sumita and Suman, “hanging out” in the garage a bit more than usual. Fascinated by the business, the girls became their mom’s right hands. At the time nobody, including Kundan, knew how the sisters would impact the business.
Thirty years later Ziba Beauty has 12 eyebrow threading and waxing studios throughout Southern California and one in the Bay Area. The company is widely recognized as the category leader in eyebrow threading, and credited for putting threading on the map in the U.S. It is also still a family run business that honors its very personal and familial entrée into the world of Eastern beauty. Mrs. Sabarwal oversees the financial portion of the enterprise, Suman Patel runs the Ziba Academy, and Sumita Batra is the CEO. Kundan’s son-in-law, Jagdeep “Jay” Batra, and son Sanjay Sabarwal, run operations and legal respectively.
ZIBA BEAUTY BEGINS
Ziba introduces Threading to the U.S.
Kundan Sabarwal, the family matriarch, opens Ziba Beauty in a 400 square foot studio in the “Little India” neighborhood of Artesia, CA. She distributes flyers to announce the Grand Opening.
Ziba Beauty establishes its Headquarters in LA.
Ziba moves to its current location on Pioneer Blvd. The new studio is 5,100 square feet with the adjoining company headquarters. All 3 of Kundan’s children work in the family business.
Ziba Beauty builds a second Studio.
Sumita, younger of the two Sabarwal sisters and current CEO, persuades Kundan to expand the business. She finds a perfect location bordering the cities of Costa Mesa and Santa Ana. Ziba Beauty South Coast opens.
Ziba Beauty triples in size.
Ziba Beauty triples in size, adding four more studios to its portfolio. Ziba now serves clients in Artesia, South Coast Plaza, Rancho Cucomonga, West Side Pavillion, Lawndale and Cerritos.
Ziba Beauty gets a makeover and expands again.
Nearly 20 years and thousands of brows later, Ziba rebrands. Along with the new look, they open five more locations: Stonewood Mall, Long Beach Towne Center, Lakewood Mall, Westfield Topanga and Glendale Galleria.
Launch of The Ziba Beauty Academy and Ziba Cosmetics.
Ziba shares its patented threading methodology with the launch of The Academy; opens the West Covina Studio and announces Ziba Cosmetics: a niche collection of brow and eye products.
Ziba Beauty becomes an international brand.
The Ziba Beauty curriculum gets licensed by Urban Retreat in Harrods London, and the London School of Beauty. The following year, Ziba Cosmetics becomes a bestseller for Birchbox.
Ziba Beauty celebrates 30 years of business.
The Ziba Family celebrates 13 studios and 30 years of business on Sept 9, 2018. Still a family run business, the Ziba Team is 200+ strong and has shaped over 1 million brows and counting.